If you think that you can play with the search engine then I have to say that you are daydreaming. The people who were behind the major search engines are very smart and they get a lot of money to do their job. If they cannot provide us Good quality search results then naturally they will become obsolete. So, if you produce bad content or want some kind of shortcut and promised something in the title but do not give it inside your article then, be sure that you will not be able to be in good position in search engine results.
This is a rule that you must follow or else you will be in deep trouble. Never tried to play with your content and never become greedy. So, you have to be always on alert about this matter. Many people feel that they're very smart and they do not need to listen to such kind of cliché advise but in the end, most of them fail and they start to say that there is no money in blogging.
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